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Join our journey as Marketing Manager at SAM!

Are you ready to take the helm of marketing in SAM, the UK and Ireland’s leading manufacturer of MDF mouldings. SAM is thrilled to announce a unique opportunity for an experienced and dynamic Marketing Manager to lead our team. 

 

About SAM:

SAM is the home of MDF mouldings, dedicated to transforming commercial and living spaces with timeless elegance and innovation. Our commitment to quality craftsmanship and customer satisfaction sets us apart in the construction industry. As we continue to expand our presence, we are seeking a dynamic and strategic Marketing Manager to join our team.

Founded by Sam and Julienne McCrea in 1990, the company remains a family-owned business. We have strong core values of teamwork, integrity, respect, and loyalty – ethics that apply throughout the business. Our commitment to our people is reflected in the fact that in 2004 we were the first manufacturing company in the world to achieve Investors in People Champion status.

SAM is an Investors in People Gold accredited organisation since 2017. Our people have always been our greatest asset and our company’s success would not be possible without the hard work, dedication, and commitment of our employees.

 

About the role: 

As the Marketing Manager at SAM, you will join a dynamic team working closely with internal and external sales. You will play a pivotal role in shaping the narrative of our newly expanded company. Your strategic mindset and creative flair will be the driving force behind campaigns that not only distinguish us in the market but also propel us to new heights. This is more than a job; it's an opportunity to be at the forefront of an industry-defining moment.

 

Job description – a copy of the full Job Description is available upon request. 

  • Conduct Market Research and Analysis staying informed about industry trends, competitor activities and marketing dynamics. 
  • Using data-driven insights to refine marketing strategies and improve campaign performance.
  • Develop and Implement effective Marketing Strategies aligned with SAM's key business objectives, ensuring they are communicated to all relevant departments.
  • Oversee and monitor the execution of marketing campaigns across various channels.
  • Maintain and enhance the SAM brand image.
  • Oversee the digital marketing strategy, including social media, email marketing, SEO, PPC and eCommerce.
  • Monitor and analyse digital marketing metrics to measure the effectiveness of campaigns.
  • Develop engaging and informative content for various platforms, including SAM website, blog, social media and company literature.
  • Coordinate public relations activities to enhance SAM's visibility in the market.
  • Analyse customer needs, preferences and trends to guide product development.
  • Collaborate with cross-functional teams, including internal and external sales, to align marketing efforts with overall business objectives.
  • All other duties as reasonably required.

 

Personnel Specification

Essential Criteria

  • 1-2 years recent experience in a similar Brand/Marketing Management Role.
  • Third level qualification in a relevant marketing specialism.
  • A track record of delivering successful marketing strategies.
  • Demonstrated experience in digital marketing, including SEO, SEM, social media, and email campaigns.
  • Professional manner with excellent communication and strong creative skills with the ability to communicate complex ideas and reports simply and at all levels of the business.
  • Ability to interpret data and display information for reporting purposes.
  • Strong project management and negotiation skills.
  • High degree of initiative and confidentiality.
  • Willingness to assume responsibility and lead by example.
  • Strong strategic thinking and the ability to align marketing efforts with broader business goals.
  • Decision making skills and ability to apply all decisions consistently and fairly.
  • Self-motivated, independent, dynamic and results driven.
  • Strong analytical skills and attention to detail.
  • Proven ability to work well under pressure, prioritise and work within project deadlines.
  • Ability to relate and understand all areas of the business.
  • Willingness to be flexible with regards to working hours ability to travel outside of Northern Ireland if required.

 

Desirable Criteria:

  • General industry experience.
  • Working knowledge of marketing software and tools such as the Adobe suite, HubSpot, Canva, iMovie, etc.
  • Experience in an International and/or manufacturing Marketing/Brand Management role
  • Masters or equivalent in a Marketing specialism.
  • Member of the CIM.

 

Employee Benefits:

  • Quarterly Profit Share Bonus (average bonus over the last 3 years has been an additional 19% of salary/annual earnings)  
  • Total customer satisfaction bonus to a maximum amount of £750 per year – assuming no quality mistakes occur.
  • Free money back via Westfield health care scheme (available after 6 months service).
  • Death in service cover = 7 times salary
  • 5.8 weeks holiday. 5 extra loyalty days can be accrued which is linked to service.
  • Auto enrolment on Day 1 to the SAM Pension scheme (ER contribute 4%)
  • Homeworking policy
  • Free onsite parking
  • SAM Brand Uniform
  • Participants of the Work Well Live Well programme through which we carry out numerous wellbeing initiatives each year.
  • Annual team vote for company charity partner and regular team fundraising activities.
  • Monthly company value awards.
  • Bright idea awards.
  • Holiday treats.
  • Service Awards.

 

Salary:

£30,000 - £40,000 per annum.

 

SAM is an equal opportunity employer.

To apply, please submit your CV and a cover letter detailing your relevant experience and outlining your approach to marketing strategy to SAM.hr@samonline.co.uk.